This is part of my daily writing ritual where I write a short monologue / inner monologue in a 45-minute time block. No self-critique. I just start writing and see where it takes me.

As she sang her closing number, I mused over the lore of Crispin Porter + Bogusky. For me, their Subservient Chicken campaign for Burger King is the Citizen Kane of modern advertising, next to Chiat/Day’s 1984 spot for Apple.

Did you know that Crispin Porter + Bogusky was named Agency of the Year thirteen times? They were also named Adweek’s 2008 U.S. Agency of the year. In 2009, they were named Ad Age Agency of the Decade and Boards Agency of the Year. In 2010, they were named Interactive Agency of the year at the Cannes Lions International Advertising Festival, the third time the agency had won the award since 2005. My copywriting partner and I knew all the work; Burger King, MINI, Truth, Domino’s, Infiniti, American Airlines, PayPal, Hotels.com, Hulu, Goose Island Brewery, and Kraft Macaroni & Cheese.

I also contemplated my next cocktail: a Grey Goose dirty martini or the cabernet. I’ve been coming to this place for what, three years, and every single time I order the same thing: a glass of cabernet. Man, I do love a good cabernet, but I don’t have a favorite because I’m not that bougie. I might be picky, but not bougie. Unless having a Sam’s Club membership is considered bougie. Who doesn’t like to buy in bulk? But, here I was, the music was dying down, the joint was clearing out, and I was in a creative quandary.

I guess the dirty martini seems like the more suitable choice for a man in my post. You know, the kind with those blue cheese stuffed olives? Oh, man. So good. Don Draper and Alex Bogusky might even approve. Who am I kidding? I’m going to go with the extra hoppy IPA. I might even request another song. I think Alex, Alex Bogusky might even approve of that as well.