Here is what others have said about me:
And I didn’t even have to pay them. BOOM!
“I consider myself lucky to have worked with RT on multiple projects; especially when I needed a slam dunk from an agency. I hired Masterminds on a few separate occasions for high priority projects and always enjoyed working with RT. He brought a fresh, fun, creative approach to our projects and the creative always surpassed my expectations. Even more importantly, the creative work RT developed always made a positive impact in the market and motivated our customers (and potential customers) to respond, react and engage with us.”
- Matt Griffith, Client, Press of Atlantic City
“RT’s a creative genius who always remains on the strategic plan.”
“RT’s unique creative campaign — interspersing the history of the USS New Jersey with the Battleship’s current tours and programs — not only won awards but also generating terrific results. The campaign introduced the history of the new City at Sea Tour and presented the sailors of the Big J as what they were — heroes! It was tremendously effective!”
- Jack Willard, Client, Battleship New Jersey
“RT is a deep well of creativity!”
“RT is a creative leader who inspires everyone around him to learn more, to try harder and to reach for the stars. While at Masterminds he was the pied piper and spiritual leader for creative excellence. His followers included the best and brightest at the agency. He is generous with his knowledge and a mentor to everyone who wants to do better work.
I have learned more about advertising and the creative process from RT Herwig then I have ever learned from anyone else – and I have been in this crazy business for 25 years. He is a student of advertising and of cultural trends. He is like a canary in a coal mine. He always seems to know what’s coming before anyone else.
RT leads by example. He never gives up no matter how challenging the task. His worth ethic is second to none. He will literally work 24/7 until he finds the “nub” – that nugget of truth from which unlimited creative solutions can be launched. He is a creative leader with the heart of an account planner.
One thing RT doesn’t have is an ego. He is simply all about the work. His portfolio speaks for itself. He was directly responsible for or was a major contributor to most of the agency’s best work while he was here.”
- Nancy Smith, CEO, Masterminds
“The items below can’t be taught. You’ve either got ‘em or you don’t. And RT has them.
Creativity – first and foremost a creative hire needs to be… well, creative. RT is a constant swarm of creative energy. I don’t understand how his head works or where his ideas flow from, but he seems to have an endless pool of creative thoughts. If one idea dies a horrible death, RT never has trouble coming up with other ideas that are just as good if not better.
Passion – RT just plain old hearts advertising. He goes to bed at night thinking about it and wakes up a few short hours later thinking about it some more. Some would say he dreams about it. How this translates into an employee though is that RT always pours his heart and soul into his work. He will consistently be the first one to arrive and the last one to leave and will always be stoked on his next assignment – no matter how large or small it may be.
Digital understanding – since I first met RT, he’s been explaining digital tools and mediums to me – most of which I had not heard of at the time but eventually would become mainstream. If I need to know what’s next, I always ask RT, he’s just plugged in.
Strategy – OK, so I saved the best one for last. As head of strategy for Masterminds, I’ve had the opportunity to partner with RT on lots of pitches and big assignments. I love that RT starts not with creative or with falling in love with an idea, but with trying everything he can to develop a true understanding of the clients brand. He wants to know everything about it and from there, he starts thinking very strategically about their business and how we can make the biggest difference for them. If an idea doesn’t live up to this, RT is not afraid to kill it and move on. If an idea does, and its great, RT will fight to protect it because he knows its right – even if it makes the CEO uncomfortable.
If that weren’t enough, RT is just a plain old great guy. He’s fun to be around, has a great sense of humor and knows tons about music – all things that are indispensible, in my opinion.”
- Ryan Leeds, VP Strategy, Masterminds
“RT really gets it. He’s culturally connected to not only what’s happening now but what’s about to happen later. RT never stops thinking, asking, wondering and exploring to uncover the nub in order to solve the problem at hand.”
- George Cortesini, VP Director of Account Management, Masterminds
“Few people can translate a strategy into an idea, and an idea into a persuasive argument for the brand like RT. His creations may come straight out of left field, but they are never off the mark, irrelevant or forgettable.”
- Mike Erickson, (past) VP Strategic Services, Masterminds
“Throughout my experience, as a copywriter and creative director, at many top agencies, including Mullen, Ogilvy & Mather, and, now, SapientNitro, I’ve had the opportunity to work alongside some of our industry’s best and brightest: The kind of people who relentlessly dig for anything but ordinary, to move beyond the expected. The kind of people who understand what it means to build a brand that resonates with consumers’ hearts and minds. The kind of people who have a true passion for the creative process because they love doing what they do. These kinds of people are rare breeds, for sure. But, I can tell you, with first hand knowledge, that RT Herwig is the personification of this type of person, which I describe.
From the onset RT impressed me on a number of levels. He impressed me with his burning desire to fight for what’s right. With his ability to push himself and his teams to get to the core of a brand truth, and express that truth in a truly meaningful and compelling way. With his ideas. With his creativity. With so many other things, well, I could go on all day. Ultimately, I’ll leave you with this. RT is an asset to any creative department. Because he makes the work and the people around him better.”
- Larry Mintz, ACD, SapientNitro
“Highly capable, unceasingly creative, tireless finder of valuable insights. RT is plugged-in to consumer culture and understands what connects them to brands and how to keep the connection vital.”
- Joe McDonough, VP/ECD, Masterminds
“It takes more than just creativity to make a great Creative. RT is not only incredibly creative, but posses the ability to develop a creative idea into viable, effective and memorable work. Ideas and executions that become the envy of peers and the “I Love It” of clients “RT is a rare find in the advertising/communications business (or any business for that matter). Extremely talented. One of the best storytellers on the planet. Always seeking new ways to communicate that keeps him on the leading edge of technology (well ahead of kids half his age). A fine artist. An incredible “doer” that can get a prodigious amount of work done efficiently. He approaches every project with sharp strategic insights along with his unique and inspiring creative style. Yet, with all this going for him – he is just a great guy. People are just drawn to RT. People want to work for RT. And clients want to work with RT. Although he has every reason to be one, there is not an ounce of “prima donna” under that head of his. With more RT’s in our industry, no one would ever doubt the value that our industry brings to the business world.” Not only did I learn how to become a better “ad guy” from my relationship with RT, more importantly, I truly believe his humility, his empathy and the respect he has always shown for his fellow human beings has helped me become a a much better person. If you ever have the opportunity to work with RT, you would literally, for all the reasons I’ve stated and too many more to mention here, be a fool not to.” I’ve had the pleasure of working on numerous projects with RT, and would highly recommend him.”
- Robert Flammond, (past) VP Director of Client Service, Masterminds
“I’ve had the pleasure of working with RT on many creative projects over the years. He has a certain type of fire and passion for the advertising business that tends to be infectious to all those around him. I guess that’s why whenever it was time to dive into a new project, he’s the guy everyone wanted to work with. Time and time again he knew exactly how to get his team fired up for each new creative challenge. He relentlessly pushed the work to get it to a point far beyond merely satisfying the client. Whenever I worked with him on a project, the end result was always something that I was proud to be a part of. I have no doubt that I am a better creative for having worked with RT and I know that many of my colleagues echo the same sentiment. RT also had the best selection of breakfast cereals out of everyone in the office and he was always willing to share his Cheerios and Frosted Flakes with me, which was a plus.”
- Joe Morano, ACD/Copywriter, Masterminds
“RT is a truly one of the most creative people I’ve ever met. He brings energy and life to everything he works on. I’ve had the pleasure of working with him on numerous projects over the past few years. He inspires his team by example. He’s never satisfied with mediocre work and he’s not afraid to say it. Working with RT never feels like work and always pushes the envelope. More than anything else he’s a good person and friend who wants to help those around him succeed.”
- Chris Holland, Sr. Art Director, Masterminds
“RT is the most creative person I’ve ever worked with.”
“When working on a project, he spends alot of time developing the particular insights that will lead to compelling and resonant creative. He comes up with a great idea, and while I try to fully grasp that idea he’s already come up with 2 or 3 more great ideas. I’m a media buyer and he scares me, because I’ll have to figure out how make it work – and I mean that in a good way.”
- Steve Payne, Media Supervisor, Masterminds
“RT is a brilliant creative with an endless arsenal of ideas. He follows his gut, and sees his vision through with a fire that’s unparalleled. This is a guy who will spend the night covering an entire wall with an elaborate mind-map of post-it notes, and by morning — after sleeping at the office — somehow the big idea just clicks. “Dedication” doesn’t even begin to describe his unhealthy obsession with creating great work. RT is always plugged in — to his team, to culture, to technology and social media, and to potential new biz opps. He’s ahead of his time. And his work reflects it.”
- Zack Kinslow, (past) Copywriter, Masterminds
“RT is absolutely one of the most innovative, creative thinkers with whom I’ve had the pleasure of working.”
- Jamie Thomas, (past) Account Executive
“RT has always been a creative inspiration to me. Beyond a wicked sense of humor, he is a talented CD who challenges a team to push the limits. When you think you’ve nailed it down, he’ll push you to the next level intellectually and visually. Above all, a great person who is willing to help anyone with ANY creative endeavor. He is a true artist for sure.”
- Matt Krohmer, (past) Graphic Designer, Masterminds
“Working with RT on many audio projects over the years, he always comes through with knowledge and expertise in directing recording sessions. He knows how to get the most from voice talent and engineers alike.”
- Rick DiDonato, Owner, Baker Sound Studios